We created a high-profile campaign for Panasonic's Toughpad point-of-sale system during a major retail trade show at the Javits Center, New York. This included a brand film, and projection-mapped brand content onto surrounding buildings and coordinating localized marketing across taxis and partner hotels to create a fully immersive market presence. They became the talk of the show without joking for attention on the crowded floor of the exhibition hall.
